Your brand is what other people say about you when you're not in the room.
Invention comes in many forms and at many scales. The most radical and transformative of inventions are often those that empower others to unleash their creativity – to pursue their dreams.
If you do build a great experience, customers tell each other about that. Word of mouth is very powerful.
A brand for a company is like a reputation for a person. You earn reputation by trying to do hard things well.
We see our customers as invited guests to a party, and we are the hosts. It's our job every day to make every important aspect of the customer experience a little bit better.
The common question that gets asked in business is, 'why?' That's a good question, but an equally valid question is, 'why not?'
If you never want to be criticized, for goodness' sake don't do anything new.
Your margin is my opportunity.
We can't be in survival mode. We have to be in growth mode.
There's no bad time to innovate.
I knew that if I failed, I wouldn't regret that, but I knew the one thing I might regret is not trying.
Work hard, have fun, and make history.
I strongly believe that missionaries make better products. They care more. For a missionary, it's not just about the business. There has to be a business, and the business has to make sense, but that's not why you do it. You do it because you have something meaningful that motivates you.
We innovate by starting with the customer and working backward. That becomes the touchstone for how we invent.
If you don't understand the details of your business, you are going to fail.
You have to be willing to be misunderstood if you're going to innovate.
The best customer service is if the customer doesn't need to call you, doesn't need to talk to you. It just works.
In the end, we are our choices. Build yourself a great story.
There's a lot of invention in things that we don't think of as inventions.
The most important thing for entrepreneurs is not the idea. It's the execution.
If you want to be inventive, you have to be willing to fail.
The best way to predict the future is to invent it.
What's dangerous is not to evolve.
We are stubborn on vision. We are flexible on details.
You need to be nimble and robust. You need to be able to take a punch and not flinch.
Our success at Amazon is a function of how many experiments we do per year, per month, per week, per day.
I believe in the power of wandering. All of my best decisions in business and in life have been made with heart, intuition, guts - not analysis.
We've had three big ideas at Amazon that we've stuck with for 18 years, and they're the reason we're successful: Put the customer first. Invent. And be patient.
The human brain is an incredible pattern-matching machine.
The one thing that offends me the most is when I walk by a bank and see ads trying to convince people to take out second mortgages on their home so they can go on vacation. That's approaching evil.
What we need to do is always lean into the future; when the world changes around you and when it changes against you - what used to be a tail wind is now a head wind - you have to lean into that and figure out what to do because complaining isn't a strategy.
